John Eshaya is no stranger to trendsetter fashion. Former Vice President, Creative Director and Buyer for Fred Segal, Eshaya helped define southern California style.

Dubbed by many as a "fashion icon", his gifted eye for design and talent were instrumental to the ascent of Fred Segal as one of the most influential specialty boutiques in Los Angeles.

Eshaya's incomparable work ethic, and unique ability to marry street and runway fashion ultimately enabled him to launch his made in California Tshirt and denim line JET- John Eshaya in 1987.

In 2008, John Eshaya opened his first JET- John Eshaya flagship shop and the Fred Segal complex in Santa Monica.

In 2010 his first overseas JET- John Eshaya shop was opened in Tokyo. Now customers can enjoy shopping at the JET- John Eshaya store in Santa Monica, The Village at Westfield Topanga, Osaka, Tokyo, Nagoya, JohnEshaya.com as well as 150 specialty stores worldwide.

His personal flair, coupled with the passionate certainty of celebrities such as Nicole Richie, Scarlett Johansson, Madonna, Miley Cyrus, The Kardashians, and Mary Kate Olsen.

John and his line have been featured in Vogue, Italian Vogue, BAZAAR, Time, and C Magazine. Flaunt Magazine stated, "Like a fashion clairvoyant, he seems to have a knack for knowing what everyone will be wearing before knowing themselves."